All posts tagged Social Media

Why Set Up a Google Plus Business Page?

by Adam Lehman on January 20, 2012 in Media with No comments

Visit the Adam Lehman Google+ Page

Wordtracker wrote a SOLID POST on the reasons your business may want to set up a Business page:

The highlights:

  • Target your messaging towards specific follower circles
  • Directly interact with fans
  • Set-up multiple administrators
  • HUGE FOR HELPING PEOPLE FIND YOU IN SEARCH RESULTS!
  • Using Google Hangouts as webinars with select groups of fans

Read Wordtracker’s full article: “Why Set Up a Google Business Page?”

And then they went on to write another SOLID POST on how to set up a Google+ Business Page. Read that full article here.

Want to connect on Google+? Check my profile: https://plus.google.com/113544797248762995402/posts

 

Slow, Steady Growth

by Adam Lehman on October 4, 2011 in Culture, Leadership with 1 Comment

At work today, I was commenting about my poor results the past week. I had just got off the phone with a company that was in no shape the buy what I was selling. They’re a large, nationally known company whose product is directly tied to new home builds. Bad time for that sort of business…

Our CEO stopped me and – rather than coaching me on how to smooth talk my way into their pocketbooks, he spoke to me (and my team) about the way he sees America’s current economic climate. He explained how our time is similar – and different – than many times before.

I jokingly stated, “Sound like a great time to start a business.” (Our company was founded in 2007)

He went on to tell story after story of business people who caught economic waves in the 80s & 90s. They made money young. Bought expensive houses. Started new, riskier companies. They’d never failed.

Until now….

In fact, they’d never really struggled for their success.

You see, if your success is directly tied to the economic wave your company has caught, you don’t really have to be good. Or smart. You just have to follow common practice and you’ll be fine. (Examples: Investing in .com before the bubble, taking out huge housing loan in 2006 & calling yourself a social media expert in 2011).

The problem with those people is that they never developed their core. They never had to build the habits needed to weather ANY economy.

Slow growth is golden. Better than golden.

Learn the hard work. Erase entitlement from your worldview. Learn to hunt your food, even if there’s a buffet in the next room (a buffet only slowly kills you anyways…).

In fact, don’t just learn to hunt, get really good at it. Learn to teach others to hunt.

 

Working On

by Adam Lehman on July 25, 2011 in Ramblings with 2 Comments

Lately, I’ve been working on a lot of different things. It’s fun. My life is chaotic, in a great way.

Here’s a few things I’ve been toying around with, if any of these things sound interesting to you, let me know. I love working WITH people.

Small Business Growth

I’ve been working with a handful of folks on growing their small businesses. Each of them is operating out of a a very lean, bootstrapping way. I’m at my best when I’m wooing others into God’s dreams for their lives. Helping these people turn their passions into businesses is a blast.

Sales

Ever since moving from a paid-church staff employee and moving into a full-time sales position, a new world has opened up before me. I’m learning how to enlarge the territory of incoming business. Hunting. It’s a blast and I’m using my new skills to help folks who are trying to enlarge their sphere of influence.

Social Media

Working with several organizations to help develop a strategy behind using Twitter, Facebook, email marketing & blog to share their story, turn strangers into fans and fans into customers. The beautiful thing about all of these mediums is that they’re “free.”  A brand new company has the same tools as a global juggernaut.

Website Design

Building websites for pastors, businesses & organizations that want to bring their brand to the internet. Whether refreshing a stale site or adding a blog, I work to turn your passion into something both your loyal fans and Google will love.

Speaking

Sharing messages with youth groups. Developing both discussion-based and more “lecture style” formats.

 

*If you’re interested in talking about any these services, shoot at email to adam@adamlehman.us

Scalable Communication

by Adam Lehman on August 5, 2010 in Church, Leadership, Media with No comments

When your organization is getting off the ground – or maybe before that – you’re going to want to create communications that help share your story with both current & potential fans. This can be a daunting task when one is strapped for cash or doesn’t have the time, energy or skills to communicate consistently.

Another hurdle small organizations face is the fact that – if they grow – they’re going to have to completely overhaul their communication methods which could be a truckload of work & has potential to create confusion with those who you’d like to be crystal clear with.

Wouldn’t it be great if you could start off with a cheap (or FREE!) method of commication while your needs aren’t tremendous? Wouldn’t it be great if those modes of communication were scalable so you could be consistent while your organization grows?

Well the internet just made that a LOT easier. Here are a few ways my current organization uses cheap (usually FREE) ways to communicate. The best thing about these communication avenues is that they’re easiliy scalable. If our organization doubled in size, we’d still be able to use the same avenues and wouldn’t have to transition our entire tribe to a new communication.

Email: Our organization uses MailChimp because MailChimp offers a “Free-Forever” option. We don’t have enough people on our mailing list to warrant spending lots of money on email marketing. Luckily for us, MailChimp has a super-simple interface which allows us to set up multiple mailing lists (teenagers, volunteers, program leaders, & everyone) without costing us a penny. It’s an easy, scalable way to communicate regularly with your customers. MailChimp works well if you have a list of 30 or 3000.

Blog: Write a blog. It’s free on WordPress, Blogger & Tumblr. It’ll cost you a little bit to purchase a custom domain but it sure isn’t hard. Train people to learn about your company through the web. Once you write a blog, there are only minor differences between having 2 readers & 20,000. It’s super-scalable.

Text Messaging: My organization uses text messages to remind people about upcoming events. There is a small monthly fee for us (which will increase as we grow), but being able to communicate in short bursts is fantastic. We use TXTsignal for this.

Social Media: Facebook, Twitter, Youtube, Vimeo. Free, simple services that allow you to connect with people. It costs you the same to connect with 3 friends as it does to connect with 30,000 fans. Either way, these avenues of communication are an easy way to pump out your message.

BONUS!: And just for an added bonus, you can interconnect all of these services to varying degrees. TXTsignal can update your Facebook status. Youtube can update Facebook, Twitter, Tumblr. MailChimp connects to twitter, facebook & blogs. When you interconnect your communication avenues, you help fans connect with whatever communication is easiest for them.

Figure out a strategy, get to work & never stop learning.