In the world of social media, it’s so freaking easy to sound like everyone else.
You write a blog like Seth Godin. You tweet like Guy Kuwasaki. You facebook like Mari Smith.
In working with brands, it’s SO hard for them to develop their own voice. They want to talk about their offering like the offering they idolize. They want to use the same channels as their hero. They want to copy someone else’s model for success.
Hint: those people became successful by using THEIR OWN voice.
Take a deep breath. Write down what makes you unique. Don’t worry if you have some of the same skills and unique traits of others. But write & tweet & post using YOUR unique voice.
