Sometimes a company or church or youth group will start using social media.
Sometimes they don’t know why, but they know everyone else does.
Here’s a tip: treat your new followers or friends or email subscribers or blog readers the same way you would a quest in your newly opened retail store. Any relationship is a 2-way street & if you hope to GET you’d better be ready to GIVE or the relationship isn’t going to last.
Example:
Tigertree is a terrific shop in downtown Columbus with some pretty cool offerings. The Tigertree twitter account is very active & engaging. They don’t just post links to their shops. They don’t just tweet about themselves. They engage. I’m a big fan of their stuff, because they made the first step.
