One of the best books I’ve ever read is “Cradle to Cradle” by William McDonough and Michael Braungart. In this book, they ask the reader to rethink what sustainable life might look like. The hippies of the world would have us believe it means not bathing and making our own clothes out of tree leaves, but William and Michael think otherwise.
What if, instead of polluting the world, the things we designed were actually nutrients (both biologically and sociologically).
Think about it, if we designed products that way, we wouldn’t have to halt production in an effort to save the planet. No, instead, our production would enhance the planet (much like a bee’s production enhances the flowers it uses).
Should be mandatory reading for all designers and politicians.
PS. tomorrow I’ll write about what this COULD mean for the church world…..
