Best Practices exist because enough people have tried it, failed and learned.
Whatever industry you’re in has a series of accepted best practices. It’s great to learn these.
- Green Buttons on a website get more clicks.
- Tweets with “you” get more retweets than tweets with “I.”
- Emails sent on Tuesday morning have the highest open rate.
If you build a series of best practices, you’re going to be boring. Really boring. And unnoticed.
So it’s fantastic to marry your best practices with a personality, emotion and art. New things.
New colors, new graphics, new fonts, new words, new emotions.
Don’t let creativity push you away from best practices.
Don’t let best practices keep you from making art.
It’s actually much, much more difficult to continually live in the tension of the two. It’s hard work to know when to choose are and when to choose proven experience.
But keep trying. Keep testing. See how it feels. See which inspires you. Try. Fail. Try. Fail. Try. Succeed.